New Clif, Luna bar flavor hits shelves

    By now, consumers have a chance to get their hands on California-based Clif Bar & Company’s new energy bar flavor that launched at the end of January.
    The new flavor, white chocolate macadamia nut, was first announced in October. But was the anticipated flavor worth the wait?
    Depends on how you look at it.
    Biting into the Clif version (the company also made a Luna version that I think is sweeter and slightly more appetizing), my initial thought is a pleasant combination of sugary graham cracker and nuts.
    The frosting that zig-zags the top of the bar helps add to the cookie-like sweetness. But it’s not as refreshing as other Clif bars.
    It simply doesn’t stand out like other flavors. One gripe many people have is that Clif bars all taste the same.
    While it’s a broad generalization, to some extent, with this bar, I agree. This bar does have the same fine-chopped consistency as many others.
    But it still tastes good – though it’s not quite as good for you as some of its fellow bars.
    Unlike its seasonal bars which are only on the shelves until consumers buy them all, the white chocolate is here to stay – at least as long as people continue to buy them.
    For me, it’s not one of my favorites, but it’ll be a frequent addition to my Clif arsenal. If you’re a white chocolate macadamia nut cookie fan, give it a try. Otherwise, take a look at my October 10 post for some other flavor suggestions.

On a side note:
    Clif Bar & Company has a voluntary recall as part of the peanut-related salmonella fiasco.
    It only pertains to certain Clif and Luna bars, but if you’re worried, check it out here.

Also, be sure to follow me on Twitter.